This week Turbine launched a new ad campaign to herald their new free to play monetization model for their MMO Lord of the Rings Online. Here’s the ingenious and hilarious video from the campaign:
This video is amazing! I hope that Turbine wins some kind of award in the video game industry for their creativity here.
As an aside, the actor who plays Gandalf the Wizard has a striking resemblance to Ian McKellan.
Ahh! Now I understand the blog title at Keen and Graev’s the other day.
Is it terrible of me to think the best part of that is Gandalf in a business suit? 🙂
Nice. And good for the genre if some companies make TV ads.
Of course, I’d never play a ‘free’ game as they are designed to steal my money instead of earning it.